Should vendors care whether the internet listing of their property includes a virtual tour? Research into the use of virtual tours by intending purchasers is food for thought.

Before 2006, virtual tours had a bad reputation. They were slow, clunky, and capable of causing computers to ‘freeze’.

Since then, however, virtual tours have become fast and efficient, largely due to the massive uptake of broadband in Australia and New Zealand during 2006 and 2007.As a result, they have become the first choice of purchasers wanting an easy, quick way to have a first look at a property.

Current intending purchasers in Australia and New Zealand click on listings with virtual tours first before clicking on those without, and they stay on that listing four times as long. They also visit the Open Houses of listings with virtual tours ahead of those without them.

Prospective vendors should take this information into account when selecting agents to conduct a market appraisal or listing presentation; interview those who are experienced at developing virtual tours and have a good virtual tour presence and discuss the benefits of including virtual tours in your internet listing.